Mailing List Specs
At Print Guru Marketing, we want to provide the best list information for your mailing to get the maximum return on investment. Our data is updated every month and is compiled from numerous sources that include consumer surveys, public records, purchase transactions, real estate data, and more. Unique elements can also include elderly adult selects, family position codes, and hobbies and interests. Below is a list of criteria we can look for beyond just a typical radius search. Running a report is always free and give you a good gauge on your budget! Some of these criteria may have additional fees for purchase.

Home/Mortgage

Home - Air Conditioning Type    
The Air Conditioning Type select indicates the type of air conditioning system present within the home. Options include Chilled, Central, Window, and Other. Data is applied at the address level and is sourced from County Assessor and County Recorder records.

Home - Date of the First Home Loan    
The Date of First Loan select indicates the date of the first home loan on file. Data is applied at the household level and is sourced from County Recorder records and transactional information. "To" and "From" dates can be selected to target the desired time frame.

Home - Fireplace (Presence of)    
The Fireplace select identifies homes where a fireplace is present. Data is applied at the address level and is sourced from County Assessor data.
Home - First Mortgage Amount (Actual)    
The First Mortgage Amount select indicates the amount of the home's mortgage loan; "To" and "From" ranges can be selected to reach the desired dollar amount. Data is applied at the household level and sourced from County Assessor and County Recorder records.
Home - Home Heating Type    
The Home Heating Type select indicates the type of heating system present within the home. Options include Electric, Gas, Gas Public/Piped and Oil. Data is applied at the address level and is sourced from County Assessor and County Recorder records.
Home - Loan to Value    
Loan-to-Value is a calculation made based on current and historical mortgages compared to the estimated market value; "To" and "From" ranges can be selected to target the desired loan to value percentage. Data is applied at the household level and is sourced from County Assessor and County Recorder records.
Home - Loan Type    
The Loan Type indicates the type of loan associated with the home's mortgage. Data is applied at the household level and is sourced from County Assessor and County Recorder records.
Home - Market Value (Actual)    
Home Market Value provides marketers with the estimated market value of the home; actual values can be entered to reach the desired dollar amount. Values are calculated from a variety of household level and geographical data sources.
Home - Market Value (Ranges)    
Home Market Value provides marketers with the estimated market value of the home; predefined ranges can be selected to target the desired dollar amount. Values are calculated from a variety of household level and geographical data sources.
Home - Median Market Value (Actual)    
The Median Home Market Value select identifies home value as sourced from the 2000 U.S. Census. “To” and “From” values can be selected to target the desired dollar amount. Data is applied at the household level.
Home - Median Market Value (Range)    
The Median Home Market Value select identifies home value as sourced from the 2000 U.S. Census. Predefined ranges can be selected to target the desired dollar amount. Data is applied at the household level.
Home - Purchase Date    
The Home Purchase Date select is used to determine the date the home was purchased.
Home - Purchase Price    
The Purchase Price select indicates the amount paid for the home; 'To' and 'From' ranges can be selected to target the desired dollar amount. Data is applied at the household level and is sourced from County Assessor and County Recorder records.
Home - Purchase Price (Range)    
The Purchase Price select indicates the amount paid for the home; predefined ranges can be selected to target the desired dollar amount. Data is applied at the household level and is sourced from County Assessor and County Recorder records.
Home - Purchase Type    
The Purchase Type select indicates if the home purchased was new or a resale. Data is applied at the household level and is sourced from County Assessor and County Recorder records.
Home - Swimming Pool Present    
The Swimming Pool select is used to identify homes where a pool is present. Data is applied at the address level and is sourced from public records, consumer surveys, and buying activities.
Home - Year Home Built    
The Year Home Built select represents the year that the home was built; predefined ranges can be selected to target the desired timeframe. All data is sourced from County Assessor and County Recorder records.
Homeowner/Renter    
The Homeowner/Renter select identifies of the occupant of the residence is the homeowner or a renter. Data is applied at the household level and is sourced from County Recorder records, survey data, and modeled information.
Investment Properties (Number of)    
The Number of Investment Properties select is used to identify the number of investment properties owned by the household; "To" and "From" ranges can be selected to target the desired quantity. Data is applied at the household level and is sourced from County Assessor and County Recorder records.

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