Blog from Elliott Marketing Solutions in Frederick, MD
How can I save postage on direct mail?
Too many people believe that running to a Staples and buying postcard shells you run through a desktop printer, then putting a full rate postcard stamp on them is the most effective way to do a mailing. On the contrary, it's far from cost efficient. Not just from the overall costs of the paper and ink consumption, but also the high postage rate that's not needed. Furthermore, how do you know the addresses you are mailing to are still legitimate? Unless you have a robust, internal system in place that collects the most accurate and up to date addresses, you will have a bunch of mailers come back to you, and that's expensive!
First, purchase a true mailing list that has been updated by a reputable list service or through a mailing company. Data changes constantly, and you need the best chance for reliability.
Second, figure out what size mailer you truly need. If you don't have a ton of information you are trying to convey to consumers, then keep it simple like on a postcard. Remember, simpler is better...and more cost effective!
Lastly is the postage, and this is where you should only look at two options when mailing more than 500 pieces. Only a print house can do these options, but will save you money in the long run. First postage option is first class presort. This is the fastest of the two, usually getting to customers in a few days. The second is standard presort. Just as reliable but it will not get to customers until 15-20 days. The pricing in postage between the two is substantial depending upon the size and weight of your mailer, but still far better than just slapping a stamp on it!
Call Elliott Marketing Solutions at 240-405-6680 to help you create the best, and most cost effective, mailing campaign possible!