Ok, so now that I have your attention with the headline, print brokers do it better! And what do they do better? They work to give their customer quality, printed marketing material at a good price.
But what is a broker? First we must look at the differences in the printing world.
On one side we have print shops. These shops have their own equipment and outsource very little. Typically they sell only to the public and extremely little to resellers. Because they use their own equipment and don't really rely on other print shops to help them, they are limited on what they provide customers and overhead is higher, which in turn...higher print costs.
Second is a trade printer. They only sell to brokers or print shops, not to the public. They have much lower pricing than a local print shop because they create specific print programs that fit their equipment and production capabilities. They cannot do custom and specialized printing, just what their capabilities provide.
Lastly is a print broker. Their situation is very unique because of several reasons. First, they normally don't have any equipment, which decreases their overhead and thus....the cost of printing to the consumer! They can work with several printers as they want, maximizing the capabilies available to the client. But their greatest strength is their bargaining power! Brokers are the 800 pound gorilla in the print room, helping their clients get the best printing cost for the project. While a typical customer may go down to the local print shop to get a quote, print brokers levy the power of several printers, each trying to compete for your project! On most projects, a print broker will save you a lot of money!
Elliott Marketing Solutions is proud to be the print broker for their clients. Are you ready to save money? Call us today at 240-405-6680 and experience what EMS can do for your project!
How can I save postage on direct mail?
Too many people believe that running to a Staples and buying postcard shells you run through a desktop printer, then putting a full rate postcard stamp on them is the most effective way to do a mailing. On the contrary, it's far from cost efficient. Not just from the overall costs of the paper and ink consumption, but also the high postage rate that's not needed. Furthermore, how do you know the addresses you are mailing to are still legitimate? Unless you have a robust, internal system in place that collects the most accurate and up to date addresses, you will have a bunch of mailers come back to you, and that's expensive!
First, purchase a true mailing list that has been updated by a reputable list service or through a mailing company. Data changes constantly, and you need the best chance for reliability.
Second, figure out what size mailer you truly need. If you don't have a ton of information you are trying to convey to consumers, then keep it simple like on a postcard. Remember, simpler is better...and more cost effective!
Lastly is the postage, and this is where you should only look at two options when mailing more than 500 pieces. Only a print house can do these options, but will save you money in the long run. First postage option is first class presort. This is the fastest of the two, usually getting to customers in a few days. The second is standard presort. Just as reliable but it will not get to customers until 15-20 days. The pricing in postage between the two is substantial depending upon the size and weight of your mailer, but still far better than just slapping a stamp on it!
Call Elliott Marketing Solutions at 240-405-6680 to help you create the best, and most cost effective, mailing campaign possible!